Hello! My name is Karina and I’m one of the managing partners at the Wellness Tree.
My passion for sustainability came from growing up in a household where we reused, repurposed, and generally used what we had. I didn’t know it as a child, but as an adult I understand the importance of conservation when so much around me was geared towards overconsumption–and it was deteriorating our planet and our minds. It is ruining our idea of self-care, for ourselves and the planet.
At university, I studied consumer behavior, environmental sciences, and entrepreneurship. By understanding how people behave in the marketplace, I could use that information to create a more sustainable way to approach that consumption in my hometown–to help others see the connection between our physical and mental health, and our environmental health.
My goal is to spread my knowledge and insight about the simplicity of taking care of our planet while taking care of ourselves and others.